NEW HiSmile Day & Night Toothpaste Review – New Design and Formula!

HiSmile has updated and refreshed their well known and loved Day & Night Toothpaste Combo.

With larger tubes and a better taste, what’s not to like!

I take a thorough look at this toothpaste product by HiSmile and see if it’s better than the previous version.

Let’s begin!

New HiSmile Day and Night Toothpaste

The all new HiSmile Day and Night Toothpaste combo.

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Our Verdict


  • Packaging and Design
  • Usability
  • Taste
  • Price and Value


  • The combo pack works well - one for morning and night.
  • The larger size of the toothpaste tubes are a much better size than the previous product. Value for money has definitely improved!
  • Both morning and evening toothpastes' are extremely refreshing and leaves your mouth feeling very clean indeed.


  • The price could be a factor for some, as it is on the higher end of the toothpaste prices generally. Though it isn't a 'general' kind of toothpaste.

Technical Details

  • Dimensions
    Boxes are 15cm x 6.2cm x 3.5cm. 80g of Toothpaste in each tube.
  • Notable Materials
    Active ingredients in the toothpastes are: Hydroxyapatite (HAp), Arginine, Xylitol, Sodium Hexametaphosphate and Potassium Citrate.
  • Manufacturing Country
  • Warranty Information

Full Review

With HiSmile’s new and improved Day & Night Toothpaste pack you get protection in two forms.

A daytime toothpaste that “helps to protect from bacteria” and a night toothpaste that “assists in clearing it away”.

HiSmile has refreshed the branding and the formula they use.

But it’s not the only thing they have refreshed.

More on that later!

New HiSmile Day and Night toothpaste tubes and packaging

HiSmile’s Day and Night Toothpaste – Stylishly packaged.

First Impressions

Having tried and reviewed the previous product of Day and Night Toothpaste by HiSmile, I was keen to take a look at this new and improved product line.

First up, it is a massive improvement from what was before.

You almost can’t compare the old with the new. They simply share the name.

The design is captivating and eye-catching.

Toothpaste tubes feel extremely well manufactured and designed.

Both the Day and Night toothpaste have a lovely taste, offering a refreshing and clean feel after each brush.

I scored it high in our review ratings because there has been a dramatic improvement on the past product.

Research and development do pay off.

Packaging, Design and What’s Inside

HiSmile Day & Night Toothpaste tubes come in a very smart package.

They are differentiated by more white for the day toothpaste and more dark blue for the night toothpaste.

Very striking and gives you a sense that you have something special in your hands.

The tubes have a solid lid function which makes dispensing the toothpaste secure, yet easy.

Some pressure does need to be applied to the tubes to extract the toothpaste.

This is actually a positive and I found that you rarely dispense more than you should.

Less waste, more paste!

When you first use the toothpaste, HiSmile has provided a safety covering so you know it’s the first time it’s been open.

Overall, packaging and design are truly at a high standard.

HiSmile day toothpaste tube and lid

HiSmile’s Day Toothpaste – showing the tube and intial use.

Instructions and Formula Ingredients

Easy to use and it fits beautifully into your normal, daily dental hygiene routine.

In both day and night time brushing, you only need to apply a small pea-size amount of toothpaste to your toothbrush.

Using a small amount of toothpaste is good for two reasons.

One, it’s in line with what dentists recommend.

You don’t need a massive amount of toothpaste when you brush. The action is what is most important.

Secondly, you won’t go through your toothpaste as fast.

Double win!

HiSmiles day and night toothpaste tubes with packaging

Packaging and design is of the highest quality – HiSmile Day & Night Toothpaste.

HiSmile Day & Night Ingredients

There are 5 key ingredients that HiSmile has opted to use in their new toothpaste formula.

They are Hydroxyapatite (HAp), Arginine, Xylitol, Sodium Hexametaphosphate and Potassium Citrate.

Each has a defined reason which HiSmile has decided to use them.

If you take Hydroxyapatite, it is a calcium phosphate and can be found in the make-up of your teeth.

HiSmile confirms “our formula contains a synthetic version which replaces minerals back into damaged parts of the enamel. Over time this will help to strengthen the protective layers of the tooth”.

The other key components are used in this toothpaste, HiSmile states are to help with the following;

  • Arginine – Inhibit and destabilise oral biofilm.
  • Xylitol – Reduces cariogenic bacteria.
  • Sodium Hexametaphosphate – Prevent stain and bacteria formation on the tooth surface.
  • Potassium Citrate – Desensitising agent.

Below is the full list of ingredients found in HiSmile’s New Day & Night Toothpaste.

Complete List of Ingredients – Day Toothpaste

  • Water/Aqua
  • Sorbitol
  • Kaolin
  • Hydrated Silica
  • Glycerin
  • Arginine
  • Xylitol
  • Jojoba Oil
  • PVP
  • Hydroxyapatite
  • Sodium Hexametaphosphate
  • Mint Flavour/Aroma
  • Shea Butter
  • Lauryl Glucoside
  • Potassium Citrate
  • Cellulose Gum
  • Sodium Cocoyl Glutamate
  • Disodium Phosphate
  • Sucralose
  • Xanthan Gum
  • Titanium Dioxide
  • Zinc Acetate
  • Aloe Barbadensis Leaf (Aloe Vera) Extract
  • Sodium Benzoate
  • Dicalcium Phosphate
  • Dihydrate Calendula Officinalis Flower Extract
  • Melaleuca Alternifolia (Tea Tree) Leaf Oil
  • Copernicia Cerifera (Carnauba) Wax

Complete List of Ingredients – Night Toothpaste

  • Water/Aqua
  • SorbitolHydrated Silica
  • Bentonite
  • Glycerin
  • Hydroxyapatite
  • Potassium Citrate
  • Xylitol
  • Arginine
  • Sodium Hexametaphosphate
  • Mint Flavour/Aroma
  • Lauryl Glucoside
  • Sodium Cocoyl Glutamate
  • Charcoal Powder
  • Cellulose Gum
  • Aloe Barbadensis Leaf (Aloe Vera) Extract
  • Mica
  • PVP
  • Sucralose
  • Xanthan Gum
  • Disodium Phosphate
  • Dehydrated Dicalcium Phosphate
  • Dehydrated Sodium Benzoate
  • Citrus Grandis (Grapefruit) Seed Extract Perilla Ocymoides Seed
  • Extract Titanium Dioxide
  • Melaleuca Alternifolia (Tea Tree) Leaf Oil

Price and Value

The recommended retail price for HiSmile’s Day & Night Toothpaste is $29.

This isn’t your average toothpaste, so you can’t compare it to a general toothpaste one might use.

It is a premium toothpaste product and that is clearly seen when you open the package and put the toothpaste on your brush.

Yes, some may think it is a lot for toothpaste but don’t forget you are getting two tubes when you purchase this product.

HiSmiles new Day and Night Toothpaste screenshot of product price and information

HiSmile’s Day & Night Toothpaste. Source – HiSmile website

My Toothpaste Journal

During my testing period, I made some notes of what I thought of HiSmiles Day & Night Toothpaste.

Here are my thoughts and experiences on the product.

Usage Timeline

  • Initial Usage
    Condition: Excellent

    The packaging was vibrant and had all the information I needed to know.

    The tubes were really well made and the lid was sturdy. 

    It was easy to dispense the right amount of toothpaste each time I brushed.

    Both the Day and Night toothpaste flavours are really nice. I felt refreshed after brushing.

  • 2 Weeks of Use
    Condition: Excellent

    Over the course of the past two weeks, I've used these toothpastes consistently each day. Once in the morning and once in the evening.

    I only used a small amount of toothpaste as recommended and it was the perfect amount for this product. 

    The daytime toothpaste has a brilliant taste to it and I felt like I was ready to go for the day. 

    The Night toothpaste provides a quality clean and even though there is charcoal powder evident, it is not over the top as like some charcoal toothpaste products. 

    My evenings weren't messy which I really loved!

    Using these toothpaste products by HiSmile has been great.


HiSmile’s Day & Night Toothpaste ticks a lot of boxes and is a great product to have in your dental hygiene routine.

I found both the day and night toothpaste had a delightful taste and a perfect consistency. It wasn’t overbearing at all!

This toothpaste has a premium feel to it and with the HiSmile brand on it, you know it’s a quality product that will do the job it’s meant to do.

What is your ‘go to’ toothpaste? Let us know in the comments below!

By Andrew Adams

Created at August 20, 2021, Updated at December 02, 2021

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